Mohawk Showroom (1949)

US · 15 min · May 2, 1949 · 2 seasons

• Musical

Directed by: Clark Jones, Douglas Rodgers

'Mohawk Showroom' is an American musical television program that debuted on NBC on May 2, 1949 and ended on November 23, 1951. It was sponsored by Mohawk Carpet Mills Inc. In 1951, the program was one of several NBC-TV shows selected to be shown to United States military personnel overseas via kinescope recordings. Morton Downey and Roberta Quinlan initially shared hosting duties on the 15-minute program, Carmen Mastren and The Chieftains provided music, and Bob Stanton was the announcer. Downey starred on Mondays, Wednesdays, and Fridays, and Quinlan was the star on Tuesdays and Thursdays. Downey left the show after the December 9, 1949, episode, and Quinlan became featured on each episode. At some point the Tuesday and Thursday segments were dropped, with broadcasts continuing at 7:30 p. m. Eastern Time on Mondays, Wednesdays, and Fridays. Each of the program's episodes had a theme (such as marriage or graduation) to which all of its songs related. Commercials were also tailored to the theme as much as possible.