Bayan Joonam

Director · Cast · Writer

An award winning Producer highly regarded for aligning with startups, celebrities, educational institutions, high profile brands, and nonprofits to build award-winning media companies. Known as an innovative leader who flawlessly orchestrates the generation of outstanding content, which consistently achieves mainstream and commercial appeal. Sought for cross-functional expertise in filmmaking, social media management, strategic business planning, audience growth initiatives, and more. Bayan is an out-of-the-box, inventive thinker who is fluent in content creation and champions extraordinary solutions to complex client requirements and nuanced market demands. Bayan is best known for partnering with actor Rainn Wilson to translate SoulPancake's mission into digital video. As Head of Production for SoulPancake between 2012 - 2018, Bayan led the development and creation of award-winning original programming such as SoulPancake on OWN, Kid President, and My Last Days, which led to nearly a billion views, multi-season television franchises, and acquisition by Participant Media in 2016. Prior to SoulPancake, Bayan provided weekly content for Jay-Z's digital media enterprise Life + Times and was a producer for the Brookings Institute in Washington, D.C where he helped restructure the organization's online content workflow. Bayan earned a B.F.A. in Film, Photography, and Visual Arts with a minor in Art History at Ithaca College in New York, and prior to that attended Idyllwild Arts Academy, where he studied cinematography.