Jon Rafman

Director · Cast · Writer

Jon Rafman (born 1981) is an artist, filmmaker, and essayist. His work centers around the emotional, social and existential impact of technology on contemporary life. Rafman's work focuses on technology and digital media, often using narrative to emphasize the ways in which they connect users back to society and history. Much of his work focuses on melancholy in modern social interactions, communities and virtual realities (primarily Google Earth, Google Street View and Second Life), while still bringing light to the beauty of them in a manner sometimes inspired by Romanticism. His videos and art utilize personal moments intended to reveal how pop culture ephemera and subcultures shape individual desires, and will often define those individuals in return. Rafman's Kool-Aid Man in Second Life project involves a tour around the virtual universe of Second Life, which is hosted by his avatar, a 3D render of the Kool-Aid Man. The project deals with how users employ social exploits in order to conjure an idealized self and, with success, entertain sexual fetishes in the virtual world. In September 2013, Rafman collaborated with Brooklyn-based experimental musician Oneohtrix Point Never, formally known as Daniel Lopatin, on a music video for Still Life to accompany the release of R Plus Seven on Warp Records. The two later collaborated to create a two-part music video for Sticky Drama, from Lopatin's 2015 album Garden of Delete.