Stare (2008)
- Short
Directed by: David Shane
Written by: Matt MacDonald, John McCarthy
The Armor All "Stare" campaign, created by Saatchi and Saatchi in 2008, was designed to showcase the effectiveness of Armor All products in maintaining the appearance of vehicles. The campaign featured humorous and engaging advertisements that depicted people staring at cars that had been treated with Armor All, emphasizing how the products could make a vehicle look so good that it would attract attention. The award-winning campaign, created by Matt MacDonald and John McCarthy, aimed to connect with car owners and highlight the pride that comes with having a well-maintained vehicle. It was well-received and contributed to the brand's visibility in the global automotive care market. Several versions of the spots were recorded, with different voice-over artists, and broadcast throughout the world.
